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24/11/2014

Mobile friendly: The Google future is mobile

The latest releases of Google have also been confirmed last week at the Internet Marketing conference in Austria.
According to Google and all experts, mobile devices are the future of the web.
The ever-increasing use of mobile devices (smart phones, tablet PC’s) requires a radical change of the web offer, which has to be adapted to the new mobile end users. It is important that not only the design will be adjusted to the various sizes but that also the information corresponds to the mobile needs and is just displayed, if it is of interest to mobile users.
Already by now, Google marks websites that area adapted for mobile devices with the label "Mobile Friendly" in the English search results. This can only mean that the Google search results will preferably show mobile or responsive websites in the future!

 

Which domain is the best for my business?

An interesting study has revealed that the new Internet domains or new endings unfortunately achieve a lower performance.
".BIZ and .EU” domains do on average not reach the power of .INFO domains.
Furthermore, currently the country Domain .IT compared to .COM domains is preferred because it allows a better "Geo Targeting" and better rankings for companies in Italy are achieved.

 

SEO - Websites must be created for the user, not for Google

The SEO scene has changed radically in the recent years, but especially in the last few months. Professionals do only speak from “Content Marketing”. The link building or the link to external websites was unmasked by Google in the most cases as SPAM, this has led to large ranking losses.The comment spread in the network from Eric Schmidt (Executive Chairman): "Websites need to be established for the user, not for Google" speaks for itself. In order to be successful, websites must differentiate from others by a special design and exclusive contents!

 

Internet marketing and social media consulting

Internet service offers a professional web design team that creates adapted and fancy graphics, programmers who set themselves no limits and realize the technically possible in the Web and a content text team, which creates specialized, SEO optimized texts with local influences. To meet the many requests of our customers, we also offer Internet marketing and social media consulting.
Please feel free to contact us for an appointment. 

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